Frequently asked questions

We are an AI-powered matching platform that matches the best creative talent to brands’ creative needs based on relevant skills,industry experience,  portfolio style match, locality, team dynamics, satisfaction ratings of past clients’ and team’s availability.

We can take on any creative project that requires marketing or creative skills including video production, press release, digital graphic assets, and other promotional materials like catalogues, brochures and more.

We have a wide range of creative talents ranging from writers, graphic designers, art directors, creative directors, video producers, UX/UI designers and more, of all levels of seniority and experience.

The Creativity-as-a-Service (CAAS) is Independents' credits based package that allows you to exchange credits for marketing/ creative talents' time for recurrent marketing needs.

It offers the following 4 benefits:

✨Save Time: Don't waste time you don't have by having to identify, interview and sourcing for the right freelancers. Let our matching algorithm do that for you - the right talent for every project based on skills, experience, and creative ability.

✨Reduce hassle of having to re-brief new talents: Work with relevant talents you like on a recurring marketing needs like design, SEO/SEM, content /video production, etc. Avoid having to re-brief new talents or teams on brand guidelines / nuances every time you have a new task.

✨Flexible based on your budget: Our CAAS package caters to your level of comfort and usage frequency. Starting with the Flexi package at $1625 to the Pro package at $30,000, the number of credits used is tied to level of seniority of talent. (eg. 1 credit is 1 hour of a middleweight talent's time, and 2 credits = 1 senior talent's time)

✨One-stop platform: Access diverse talents for every project from strategic campaign ideas to tactical ecommerce social media ads.

1. Access high quality talents and teams curated for your marketing needs: Imagine having a micro agency built just for you and your project? Our unique holistic data centric approach will ensure that you get the best qualified talent and teams that match your project brief - based on their skills, industry experience, portfolio match and team dynamics! Better quality talent match = better marketing. Our Independents talents have on average 7 years of experience in their crafts, and 60% have past advertising agency experience, having worked with many brands across diverse industries.
2. Start work within 48 hours: Save time and the hassle of finding the best match talent to us. Upon receiving your brief, we will identify and match the talents to your project needs. Just focus on getting impactful work done, and let us handle everything else - from legal contracts, invoices and more.

• Flexible on-demand talents: Don’t worry about overheads, and enjoy ultimate flexibility by expanding your marketing teams as and when you need. Our Creativity-as-a Service package also allows you to work with the same preferred team of talents on a longer term basis, enjoying further cost savings.

Independents’ founding team has over 4 decades of combined creative advertising, marketing, and AI data science experience. We understand both the pains of clients and creatives and believe this is a problem that will persist, and have the necessary skills to solve this with our AI and data science expertise. 

As more brands get online, the need to stand out in a over-crowded space is expected to get increasingly more challenging. We believe tapping into creative talents to produce some of the most original and creative content will help brands perform better, and achieve their branding goals more effectively.

To become the preferred creative platform for impactful marketing.

• Focus on what you do best and leave the admin details to us: 

Independents manage the hassle of invoicing, marketing and client sourcing from you, so creative talents can focus on what they do best – producing great creative ideas and work. 

1. Fair compensation: We also believe in rewarding creatives fairly – based on their industry rates pegged to their experience. 
2. Get the chance to work on more impactful projects:  With Independents, we believe creatives will also get the opportunity to work on bigger projects that require specialist marketing teams. This opens the doors to more income opportunities in a more sustainable but equally flexible way.

We accept all talents - however, you will be scored according to your industry experience, skills, past agency work experience, awards won as well as creative work ability. We will match you to projects where you’re a best fit based on your score and daily rates. 

No, Independents are sub-contractors, and freelancers working on their own will, and will be offered freelance project opportunities. However, we believe in empowering talents to the best that we can, and are currently exploring the facilitation of benefits such as insurance and other perks to better safeguard our Independents.

There is no application needed for a particular project. To increase your chances of landing more opportunities, please do the onboarding process, and share as much information and past experience with us here - this will certainly open the doors to more suitable and exciting project opportunities.

No, at this point, your profile is not publicly accessible. However, by signing up as an Independent, you allow for the sharing of your profile with clients for relevant project opportunities. For a full list of Terms & Conditions, please view here.

We respect your daily rates as far as possible - but would advise you on industry standards as well. 

Payments are typically paid within 7 days of payment receipt by a client,  or on the last working day of the month for recurring projects.

To become the preferred creative platform for impactful marketing.

(i) No time wasted: Save time researching, waiting and go –to market faster with Independents. As every creative project you have will require different skill sets and expertise, you can be assured that our matching platform takes into account all of your preferences to suggest 1 to 3 best-suited teams to take this project on, therefore guaranteeing the best quality and value for money for every project.

(ii) Safe experience: As a matching platform, we take pride in safeguarding both brands and creative independents to be treated fairly.

(iii) Best team matchings: Our platform makes the best creative talents far more accessible by forming them into best-matched teams based on past working experience and team dynamics, and takes away the headache of having to invoice creatives individually.

The Creativity-as-a-Service (CAAS) is Independents' credits based package that allows you to exchange credits for marketing/ creative talents' time for recurrent marketing needs.

It offers the following 4 benefits:

✨Save Time: Don't waste time you don't have by having to identify, interview and sourcing for the right freelancers. Let our matching algorithm do that for you - the right talent for every project based on skills, experience, and creative ability.

✨Reduce hassle of having to re-brief new talents: Work with relevant talents you like on a recurring marketing needs like design, SEO/SEM, content /video production, etc. Avoid having to re-brief new talents or teams on brand guidelines / nuances every time you have a new task.

✨Flexible based on your budget: Our CAAS package caters to your level of comfort and usage frequency. Starting with the Flexi package at $1625 to the Pro package at $30,000, the number of credits used is tied to level of seniority of talent. (eg. 1 credit is 1 hour of a middleweight talent's time, and 2 credits = 1 senior talent's time)

✨One-stop platform: Access diverse talents for every project from strategic campaign ideas to tactical ecommerce social media ads.

We evaluate our creative and marketing talents based on their expertise, skills, industry experience, agency experience, awards won, team dynamics score, and also assess their creative ability - through an assessment by our council of Creative Advisors who comprise of Creative Directors with over 20 years of industry experience.

Our network of Independents is a closed one at this point, and our curated approach ensures the best match for every project brief. We can however review a few options of suitable talents at your request, on a case-by-case basis, and with a NDA.

We take 20% of the budget, and ensure up to 80% goes to the actual production of your creative projects.

Yes, to safeguard your interest, and ensure compliance to non-disclosure of confidential information and protection of intellectual property, we will be ensuring that every project is safeguarded with necessary legal contracts. Each project will therefore be confirmed only when the relevant service agreements and NDAs have been endorsed by clients and talents working on the project.

We accept 50% once a project is confirmed, and the remaining 50% before project completion.

For Creativity -as-a-Service packages, 100% payment is to be made upon confirmation, as the talents will be on standby for a particular recurring marketing need (eg. design).

As a standard, we offer 2 rounds of edits unless otherwise stated. 

If the talent is still unable to deliver the required quality expected, we will be happy to provide a talent replacement at no additional cost.

Independents’ founding team has over 4 decades of combined creative advertising, marketing, and AI data science experience. We understand both the pains of clients and creatives and believe this is a problem that will persist, and have the necessary skills to solve this with our AI and data science expertise. 

As more brands get online, the need to stand out in a over-crowded space is expected to get increasingly more challenging. We believe tapping into creative talents to produce some of the most original and creative content will help brands perform better, and achieve their branding goals more effectively.